"Wolf Cola: A Public Relations Nightmare" is the fourth episode of the twelfth season of It's Always Sunny in Philadelphia. It aired on January 25, 2017.
Synopsis[]
Franks Fluids LLC is in big trouble after a news segment shows Wolf Cola has become the official drink of Boko Haram. Dee and Dennis help with the PR nightmare while Charlie and Mac work on a scheme to make Fight Milk the official drink of the UFC.
Recap[]
10:05 AM, On a Monday, Philadelphia, PA
Frank arrives at the pub, singing and in good spirits, and sits down at the bar to snort cocaine out of a large ziploc bag. Mac asks how Frank's "Wolf Cola" business is going. Frank replies that it's going very well, as he's selling large volumes of it to "the jews in Boca Raton", claiming that it has become the official soft drink of Boca Raton, despite Wolf Cola originally just being a money laundering front for Frank. The gang play a news report for Frank, which includes a propaganda video produced by a Nigerian islamist terrorist group, heavily featuring Wolf Cola, it having actually become the official soft drink of Boko Haram.
Frank is worried for the future of all the companies in the "Frank's Fluids" group, which include Wolf Cola, "some nip boba drink", as well as Fight Milk. Upon being told that Frank is selling large amounts of Fight Milk to UFC fighters, Mac and Charlie resolve to take control of the brand again. Frank decides to go on the run, to the great amusement of Dennis and Dee, but after being told that they hold senior positions at Wolf Cola, Dennis and Dee decide they must help Frank with his PR nightmare, lest they go down with him. Dennis explains that the modern news cycle only gives them 24 hours to respond to the allegations, or the narrative will be out of their hands.
Mac and Charlie arrive at a UFC gym to promote Fight Milk, and are told that UFC fighters Donald Cerrone and Paul Felder love their product and swear by it. Meeting the fighters in the locker room, Mac and Charlie discover that Fight Milk makes the fighters violently ill, making them defecate, vomit and sweat profusely, which the fighters exploit to cut weight before weigh-ins.
At a local morning news studio, Dennis, Dee and Frank are getting ready for their appearance. While Frank suggest that they try to downplay how bad Boko Haram is, and Dee believing they should publically apologize, Dennis insists that they only "take responsibility" in a very non-specific manner, which he himself will do as the others sit silent. When being interviewed live, everything initially goes swimmingly as Dennis speaks his part, but things go awry when Dee bursts in, apologizing for their mistakes and claiming that she's firing people "as we speak", followed by Frank claiming that Boko Haram are insignificant compared to groups like Al Qaeda and ISIS.
As Dennis, Dee and Frank reset their 24-hour clock, preparing to go back on the news and hopefully undo the damage they just did, Mac and Charlie rebrand Fight Milk and shoot a new commercial, hoping to appeal to women, an idea which immediately fails. Their frustration with having become "the diarrhea guys" when they set out to create a popular muscle-building supplement prompts them to go back to the lab to create a new Fight Milk formula.
Back on the morning news, Dennis manages to restore the public's confidence in Wolf Cola, despite some ill-advised on-air remarks from Dee and Frank. Just as the segment is ending, however, a dog featured in the previous news story walks on set and licks Dennis' hand, which launches Dennis into a long and slightly psychotic anti-dog tirade, firmly stacking public opinion against them yet again.
At the UFC gym, Cerrone and Felder have serious complaints about the reformulation of Fight Milk, as it's no longer making them ill. They threaten to kill Mac and Charlie if they fail to make the weigh-in, but Mac and Charlie insist that it's a two-step process, and that drinking some "Fight Milk Classic" will have them "puking on their dicks in no time". The fighters do make their weigh-ins, and Mac and Charlie storm the stage, announcing in the microphone that Fight Milk is now the official drink of the UFC. Despite being rebutted and thrown off stage almost immediately, the entire arena participates in a "Fight Milk" chant.
Back at the pub, Mac and Charlie arrive, announcing that Fight Milk has "shit the bed". A news report states that the UFC fighters who drank Fight Milk have all tested positive for banned substances, Mac and Charlie having included human growth hormone in the reformulation. Dennis sees a light at the end of the tunnel when the news describe the scandal as "a smudge on the UFC", as Fight Milk has become known as the official drink of the UFC, explaining that the UFC scandal will divert public attention away from Wolf Cola. The gang's happiness is short-lived, however, as the news report goes on to state that Fight Milk, too, is owned by Frank's Fluids. They reset the 24-hour clock.
Cast[]
Starring[]
- Charlie Day as Charlie Kelly
- Glenn Howerton as Dennis Reynolds
- Rob McElhenney as Mac
- Kaitlin Olson as Dee Reynolds
- Danny DeVito as Frank Reynolds
Guest starring[]
- Bob Wiltfong as Chet Wallum
- Dana White as Dana White
- Megan Olivi as Megan Olivi
- Donald Cerrone as Donald "Cowboy" Cerrone
- Paul Felder as Paul Felder "The Irish Dragon"
Co-starring[]
- Gichi Gamba as Boko Haram Leader
- Gordon Greene as Mike Maxford
- Derrin Horton as News Anchor
- Tiffany Panhilason as Ring Girl (Lisa)
- Devan Chandler Long as Gym Worker
Trivia[]
- The gaff where Frank mistakes Boko Haram for Boca Raton is actually a nod to the real life situation where Congressman Paul Gosar mixed up the two during an interview on CNN in 2015.
- Fight Milk was introduced in the 8th season episode "Frank's Back in Business".
- Wolf Cola was introduced in the 7th season episode "Sweet Dee Gets Audited".
- This episode features an appearance from UFC fighters Donald "Cowboy" Cerrone and Paul Felder "The Irish Dragon" along with reporter Megan Olivi and President Dana White.
- The Fight Milk commercial Mac and Charlie make shows a short clip from the stand up comedian Landslide from the season 9 episode "The Gang Broke Dee."
- The Twitter addresses shown on the crawl on Dennis, Dee, and Frank's TV appearances are real Twitter users, though they did not send the tweets shown in real life. They all followed the official Twitter accounts of the show itself or the cast members at the time.
- Frank's "Go for it, go for it" song was first heard in the Season 2 episode "Mac Bangs Dennis' Mom".
Images[]
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